PROPRIETARY BRAND Meaning and
Definition
-
A proprietary brand refers to a specific line or type of products that is owned and marketed exclusively by a particular company or organization. It encompasses a range of goods or services that are unique to that company and cannot be directly replicated by competitors. These brands are distinct from generic or common brands available in the market.
The term "proprietary" indicates that the brand and its related intellectual property, including trademarks and copyrights, are legally owned by the company. This ownership provides the company with the exclusive rights to manufacture, distribute, and promote the products under that brand name. This implies that no other firm can produce or sell identical products using the same brand name without infringing on the owner's proprietary rights.
Proprietary brands are often created to build customer loyalty and differentiate a company's offerings from those of its competitors. They allow the company to establish a clear identity in the market and emphasize unique features or benefits of its products. Additionally, proprietary brands may enable companies to command higher prices, as customers associate the brand name with quality and trust.
Examples of proprietary brands include Apple's iPhone, Nike's Air Jordan line of sneakers, and Coca-Cola's signature drink. These brands have distinct characteristics and attributes that set them apart from other similar products available in the market, while also generating a sense of exclusivity and desirability among consumers.
Common Misspellings for PROPRIETARY BRAND
- oroprietary brand
- lroprietary brand
- 0roprietary brand
- peoprietary brand
- pdoprietary brand
- pfoprietary brand
- ptoprietary brand
- p5oprietary brand
- p4oprietary brand
- priprietary brand
- prkprietary brand
- prlprietary brand
- prpprietary brand
- pr0prietary brand
- pr9prietary brand
- proorietary brand
- prolrietary brand
- pro0rietary brand
- propeietary brand
- propdietary brand
Etymology of PROPRIETARY BRAND
The word "proprietary" comes from the Latin term "proprietas" which means ownership or property. It is derived from the adjective "proprius" meaning "one's own".
The word "brand" originates from the Old Norse term "brandr" meaning "to burn". It initially referred to a mark or symbol burned onto cattle to indicate ownership. Over time, it evolved to represent a specific product or company.
When combined, "proprietary brand" refers to a brand or product that is exclusively owned and produced by a particular company or individual. It signifies that the brand is a distinctive and unique creation belonging to a specific entity.
Infographic
Add the infographic to your website:
